Winning TIme Joins Lilac Bloomsday in Getting Greener Initiative

Spokane, WA, May 13, 2009 – Winning Time, the EPA-approved chip timing producer, once again served as the official timer of the Lilac Bloomsday Run.  For the fourth year in a row, one of the world’s largest running races chose Winning Time as their chip-timing provider because of the accuracy, reliability, and eco-friendly products and services.  “Every year we work hard to provide the race with the highest level of accuracy possible,” says Julia Vitarello, VP of Winning Time Americas, “and this year we were able to support Bloomsday’s ‘Getting Greener’ initiative, which stresses environmentally friendly practices.”

The race made great efforts this year to minimize the impact it has on the planet.   Along with promoting public transportation and composting hundreds of thousands of water cups, Bloomsday’s use of the Winning Time system promoted eco-friendly timing through the use of long-lasting, easily removable timing chips.  Unlike disposable alternatives, Winning Time’s chips can be used for ten to twenty years, reducing landfill contributions for a race of this size up to 1 million chips.  Registration this year increased by nearly 8%, jumping to well over the 50,000 mark.  “We were pleased to see the significant growth at this year’s race, especially given the current economic climate,” comments Don Kardong, Race Director of the Lilac Bloomsday Run.  “It’s great to see that going green may actually help an event grow.” 

As the race industry continues to lean toward more eco-friendly services, Winning Time continues to provide races with the highest level timing solutions and top-level customer support, all while reducing the negative impacts on the planet.

About Winning Time Americas

Winning Time, the world leader in chip–timing since 1995, now offers the highest level of both Passive and Active chip technology. While taking on over 2,000 events per year in 20 countries in Running, Triathlon, Cycling, Skiing, Cross Country and more, we continue to advance our technology and expand into new markets.

Our company is the proud timer of the world’s largest events, including the Lilac Bloomsday Run and the Cape Argus Cycle Tour, each with over 45,000 timed participants. Continually chosen as official partner of Seiko since 1999, Winning Time has timed over 100 IAAF World Championships in Race Walking, Marathons, Cross Country and Road Races.

Winning Time distinguishes itself from its competitors by offering the most reliable, accurate and versatile products, as well as top notch customer support. Our timing partners benefit from an extensive initial training on both the equipment and the scoring software of choice, a comprehensive rental program of chips and equipment, and much more.

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“The Winning Time system promoted eco-friendly timing”