Winning Time Teams up with Athletes for a FitPlanet

to Propel Eco-Friendly Practices

Seattle, WA – August 19th, 2009 – Winning Time Americas, EPA-approved chip timing
producer, is ramping up its green efforts with the support of Boston-based Athletes for a
FitPlanet. FitPlanet will be providing environmental consulting and support to Winning
Time’s timing solutions providers and the event directors they serve.

Winning Times has been making strides since 2008 to green it’s own operations as well
as the operations of the running, triathlon, and cycling events it supports. On the top of
Winning Times green to-do list is continuing to provide eco-friendly chip timing solutions
to companies around the world, while also helping it’s current licensee’s to green their
own events.

“We are excited to be supporting Winning Time’s efforts to encourage green practices,”
said Bruce Rayner, FitPlanet’s Chief Green Officer. “Many race directors recognize the
need to become more environmentally responsible and together with Winning Time we
can provide them with a path to achieve this goal.”

Winning Time recently earned the U.S. Environmental Protection Agency’s WasteWise
certification. It is the only timing company to date that has been awarded the certificate
based on its design of reusable timing chips and its use of recycled materials. The ecoefforts
at Winning Time have been noticed in the racing community, as both the Lilac
Bloomsday Run and the Boulder Marathon selected Winning Time to provide timing
services in part due to the company’s commitment to environmental practices.

Race directors, athletes and the endurance racing community can look to Winning Time
and FitPlanet for racing solutions without environmental compromise. To learn more,
visit www.winningtimeamericas.com and www.afitplanet.com.

About Winning Time Americas

Winning Time, the world leader in chip–timing since 1995, now offers the highest level
of both Passive and Active chip technology. While taking on over 2,000 events a year in
20 countries in Running, Triathlon, Cycling, Skiing, Cross Country and more, the
company continues to advance our technology and expand into new markets.
Our company is the proud timer of the world’s largest events, including the Lilac
Bloomsday Run and the Cape Argus Cycle Tour, each with over 45,000 timed
participants. Continually chosen as official partner of Seiko since 1999, Winning Time
has timed over 100 IAAF World Championships in Race Walking, Marathons, Cross
Country and Road Races.

Winning Time distinguishes itself from its competitors by offering the most reliable,
accurate and versatile products, as well as top notch customer support. Our timing
partners benefit from an extensive initial training on both the equipment and the scoring
software of choice, a comprehensive rental program of chips and equipment, and much
more.

About Athletes for a Fit Planet LLC

Athletes for a Fit Planet (AFP) is a leading provider of eco-services for athletic events in
the US and Canada. Through it’s Pledge of Sustainability program, the company offers
events support and recognition for their environmental initiatives, including listing in the
Green Events Directory. FitPlanet advises event organizers on cost-effective strategies
for reducing, recycling and composting waste, reducing and offsetting greenhouse gas
emissions, greening the supply chain, and minimizing the impact of the event on the
local environment. Additionally, AFP works with event sponsors to provide opportunities
to communicate their own green initiatives to event organizers and athletes.

The AFP website provides environmental and health-related information to athletes so
they can make informed decisions about the events they participate in and the products
and services they purchase.

Media Contact

“Accurate chip timing system gets green recognition”